CUT
The only one of the 4Cs that is within our control is a diamond's cut. Cut is the result of a craftsman’s skill in transforming a rough diamond into a breathtaking gem. A diamond has facets that allow light to enter it, become refracted, and exit in a rainbow of colors. So it follows that a better cut diamond does a better job of dazzling us with its beauty. Here’s the 'secret' to how a diamond sparkles:

As you can see, the diamond with the correct proportions does a more effective job of refracting light out the top of the stone to your eye. The less-than-ideal cut diamonds allow some light to become lost out the bottom.